The Heart Behind CYD

Hi, I’m Anita 🤍

Choose Yourself Daily has been a long time in the making — although for most of that time, I didn’t know I was creating it.

I’ve been particular about the products I use for decades. Natural products, ingredients, food and alternative approaches to wellbeing have interested me for most of my adult life. I’ve always been the person who reads the label, asks questions and wants to know what’s actually in something before I use it.

But there was one area of my health I hadn’t paid nearly as much attention to.

What was going on inside me.

Not just physically, but emotionally too.

Stress. Old trauma. The things we carry. The things we push down. The habit of looking after everybody and everything else while quietly putting ourselves somewhere further down the list.

Then I was diagnosed with cancer.

That changed the way I looked at health.

It sent me down an enormous rabbit hole of learning, researching and questioning. I began looking at my health as a much bigger picture — nutrition, movement, sleep, stress, emotional wellbeing, my environment and the everyday choices I could actually control.

And somewhere in that journey, the idea for Choose Yourself Daily began to take shape.

I realised just how much time I was spending searching for products from different places, researching ingredients, comparing options and trying to find things that aligned with the way I wanted to live.

I thought: surely this could be easier.

So I decided to create the kind of store I would have loved to find myself.

A place where people — particularly those navigating their own health or wellbeing journey — can discover thoughtfully selected products without having to search in twenty different places.

But Choose Yourself Daily isn't only about health.

It's also about the things that make life feel good.

Beautiful crystals. Little rituals. Natural body and home products. Nourishing pantry finds. Magical and mystical treasures. And probably the occasional thing that makes absolutely no sense alongside everything else, except that I loved it and thought you might too.

I don't want this to become a huge, impersonal store filled with thousands of products.

I want it to feel like my little shop.

Everything here has a reason for being here. Something I've used, researched, been drawn to, or genuinely believe is worth sharing.

My own journey is still unfolding, and I'm still learning every day.

But one of the biggest things I've learnt is something I wish I'd understood much earlier:

Looking after yourself isn't selfish.

Your physical health matters.
Your emotional health matters.
Your peace matters.
Your joy matters.

And sometimes choosing yourself isn't one enormous, life-changing decision.

It's the small choices you make, over and over again.

Choose yourself. Daily.

Welcome to my little corner of the world.

Anita x